Measuring Website Usage (Google Analytics)
We use Google Analytics, a monitoring software to collect information about how you use Pro Optix. The information gathered from Google Analytics helps us to identify trends on certain web pages and any areas on the site that need to be improved upon such as the ease of navigation, layouts, content updates or improving site search.
Google Analytics stores information about:
- Pages you visit on Pro Optix
- Your duration on each Pro Optix page
- How you got to the site
- What your click on while you’re visiting the site
We do not collect or store your personal information, such as your name or address, so this information cannot be used to identify who you are. All cookies are used to enhance your experience on the website.
Pro Optix uses the following cookies
|_ga||Universal Analytics – Counts how many people visit the website by tracking if you’ve visited before||2 years|
|_gat||Universal Analytics – Manages the rate which page view requests are made||10 minutes|
|_utma||Google Analytics – Similar to _ga, this cookies shows us if you’ve visited the site before so we can count how many of our visitors are new to Pro Optix or to a certain page||2 years|
|_utmb||Google Analytics – This works with _utmc to calculate the average length of time you spend on Pro Optix.||30 minutes|
|_utmc||Google Analytics – This works with _utmb to calculate when you close your browser.||When browser is closed|
|_utmz||Google Analytics – Shows us how you reached Pro Optix, e.g. from another website or a search engine.||6 months|
As a rule, cookies are used to enhance and make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser.